page-template-default,page,page-id-16831,bridge-core-3.1.3,qode-page-transition-enabled,ajax_fade,page_not_loaded,,qode-title-hidden,qode_grid_1400,qode-child-theme-ver-1.0.0,qode-theme-ver-30.2,qode-theme-bridge,disabled_footer_top,disabled_footer_bottom,qode_header_in_grid,wpb-js-composer js-comp-ver-7.3,vc_responsive,elementor-default,elementor-kit-17447

Which Came First? is a full-service design, writing and research consultancy, experienced in helping companies bring their brands to market and to transition to new markets.


We work in Chicago, but we think globally, helping to facilitate the global exchange of ideas, products and services.


At Which Came First?, we believe that relevance is the single most important attribute of a successful identity. Design for design’s sake—in what is often the viewer’s first impression—doesn’t help solve unique communication problems. 


The best design is based on ideas that are appropriate to the subject, presented in a clear manner, without embellishment. Successful communication establishes a visual language and then states it in a simple, direct fashion. At Which Came First?, we strive for that balance of appropriateness and elegance that allows our clients to best present their ideas.


You have a story to tell: a novel product, an indispensable service, a provocative proposal. Which Came First? will help you translate your vision into a voice that will effectively capture the imagination and attention of your target audience.


From brochures and websites that tell your story, to catalogs and advertisements that sell your products, we deliver clear, concise and contextually correct writing that will persuade your market to take notice…take sides…or take action.


Which Came First? provides the market intelligence and analyses you need to make informed decisions for a product launch or market debut.


Our research yields more than simple information, it reveals untapped opportunities to win new customers, outwit the competition and forge new paths to profitability.


Whether you are seeking a full-scale product marketing strategy or “a la carte” promotional services, Which Came First? will expertly guide you  toward your goals.


Press releases
Media materials
Annual reports
Sales collateral
Feature/editorial writing
Technical writing
Product development
Marketing strategy
Brand and name development
Marketing communications
Web design and content
Direct marketing
Interactive technology
Web-site design and development
Internet/E-marketing strategy
IT strategy and evaluation
IT product specifications